I normally like Seth Godin’s take on business and whatever he decides to talk about for the day, but sometimes, I think that his “take” is just copy in order to put something out there on the Web. Blogging too often becomes “take some idea and argue the opposite, regardless of how ridiculous or useless the suggestion may be” type of thing.

The “Square One Underrated” point simply refers to the fact that if you find yourself lost, go back to the original place where you knew which way to go or had a chance to go the right way. I don’t agree with this because in business, square one is a place you have to get out of as fast as possible. Square one is nowhere. It’s the place where if you stay too long, you’re sunk, out of business.

Think about a trail, you start at the beginning and head out. Suddenly you are a mile out and 100 yards off course. Do you start back at the beginning of the trail hoping to not get off course this time? No, make some corrections in your heading and try to get back to the trail. You’re not yet on the trail, but you’re heading back towards it, plus you’re always gaining experience along the way.

In business, ideas fail, projects don’t work, things break. But just because your project failed does it mean you scrap everything and go back to the drawing board? No, you make corrections and keep at it. Because if you scrapped everything you ever started that didn’t work, you’d rarely accomplish anything. Most projects and ideas don’t normally begin as the finished products. Changes and corrections will almost always be done along the way.

No offense, Seth, I like your thinking, but this time, we’ll have to agree to disagree.