I think that computer companies too often get caught up on petty ad wars “I’m a Mac…”, “I’m a PC.” Not enough is being done to show consumers where we’re going and why we should stick with a computer company.

I came across a great video that gives us a glimpse of things to come. We should see more of this. People want it, need it. Yeah, you’ll get a few laughs when the PC guy sneezes (supposedly having a virus), and the PC guys will scoff at the Mac people and their having to pay the “Mac Tax“. Overall, what keeps customers and keeps them happy is to see where we’re going and to feel like they’re part of that future.