The Personal MBA…Free
A co-worker and I are really into the personal MBA program. If you’re not familiar with it, it’s an alternative to a traditional MBA program and it’s free*. It’s free in the sense that you don’t enroll in any program, but just complete a list of 70 books from various categories. The program, once completed, is intended to have you on par, if not ahead of those completing a traditional MBA program. The question to ask is not “Is an MBA worth it?” but “Is an MBA worth it for ME?”
Scott Berkun, in a recent Harvard Business article, cited the costs of MBAs as a reason to question the program’s worth:
A quick scan of BusinessWeek’s top MBA programs lists tuitions well north of $25k per year. Throw in living expenses and you’re above the average annual wage for adult Americans. For many, the choice to go for an MBA is one of the largest financial commitments they’ll make in their lives.
Furthermore, there are many in the business world that feel that MBAs have become over-valued. With the economic situation now, many employers are looking past the recent MBA grad and hiring those with experience instead. Those professionals with experience, but who also have the MBA knowledge set themselves apart from others in the field.
I still plan on getting a master’s degree, but since I am looking to complete it in a different field, Information Technology Management, which is a bit more useful for my career and also will further me in accomplishing the career goals I have for myself. This specific degree for my career field, along with the knowledge gained from the Personal MBA reading program, I believe that I can then maximize my effectiveness in my career.
“You wasted $150,000 on an education you coulda got for a buck fifty in late charges at the public library.” – Will Hunting (played by Matt Damon), Good Will Hunting
MBAs are great if you’re going to be directly using it in the career you settle in, but not useful for most people and where they settle. I think many people who pursue an MBA do it for the knowledge that they will gain and how it will help them stand out from the crowd, rather than expect themselves to actually use it day-to-day. If this is the case, they stand to benefit more by completing the readings from the personal MBA program and get their degree or certificate in something that will give them better skills in what they want to do.
The Personal MBA (PMBA) is a project designed to help you educate yourself about advanced business concepts. This manifesto will show you how to substantially increase your knowledge of business on your own time and with little cost, all without setting foot inside a classroom.
The PMBA is more flexible than a traditional MBA program, doesn’t involve going into massive debt, and won’t interrupt your income stream for two years. Just pick up one of these business books, learn as much as you can, discuss what you learn with others, then go out into the real world and make great things happen.
I believe that with the knowledge gained from for Personal MBA, coupled with the skills from the workplace, and a master’s degree specified to your field of work, you become a much more valuable professional. You instantly set yourself apart from any other candidate that may be applying for your same position and the value you bring to any organization is greatly increased from just having the skills or the education from a regular MBA.
Currently, here is the list of the 70 books on the Personal MBA course:
- StrengthsFinder 2.0 by Tom Rath

- The Power of Less by Leo Babauta

- Getting Things Done by David Allen

- The 80/20 Principle by Richard Koch

- 10 Days to Faster Reading by Abby Marks-Beale

- Bit Literacy by Mark Hurst

- The Power of Full Engagement by Jim Loehr & Tony Schwartz

- Brain Rules by John Medina

- Driven by Paul Lawrence and Nitin Nohria

- Sources of Power: How People Make Decisions by Gary Klein

- Influence: The Psychology of Persuasion by Robert B. Cialdini

- Deep Survival by Laurence Gonzales

- How to Win Friends and Influence People by Dale Carnegie

- Crucial Conversations by Kerry Patterson et al

- On Writing Well by William Zinsser

- Presentation Zen by Garr Reynolds

- Made to Stick by Chip and Dan Heath

- Smart Choices by John S. Hammond et al

- The Path of Least Resistance by Robert Fritz

- Thinking in Systems by Donella Meadows

- Learning from the Future by Liam Fahey & Robert Randall

- Ethics for the Real World by Ronald Howard & Clinton Korver

- The Creative Habit by Twyla Tharp

- Myths of Innovation by Scott Berkun

- Innovation and Entrepreneurship by Peter F. Drucker

- Making Things Happen by Scott Berkun

- Results Without Authority by Tom Kendrick

- The New Business Road Test by John Mullins

- How to Make Millions with Your Ideas by Dan Kennedy

- Bankable Business Plans by Edward Rogoff

- The Art of the Start by Guy Kawasaki

- Ready, Fire, Aim by Michael Masterson

- The Knack by Norm Brodsky & Bo Burlingham

- Getting Real by 37signals
- Product Design and Development by Karl Ulrich and Steven Eppinger

- The Design of Everyday Things by Donald Norman

- Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler

- All Marketers Are Liars by Seth Godin

- Permission Marketing by Seth Godin

- Getting Everything You Can Out of All You’ve Got by Jay Abraham

- Citizen Marketers by Ben McConnell & Jackie Huba

- The Copywriter’s Handbook by Robert Bly

- The Ultimate Sales Machine by Chet Holmes

- SPIN Selling by Neil Rackham

- The Sales Bible by Jeffrey Gitomer

- Bargaining For Advantage by G. Richard Shell

- 3-D Negotiation by David A. Lax and James K. Sebenius

- The 4-Hour Workweek by Timothy Ferriss

- I Will Teach You To Be Rich by Ramit Sethi

- Indispensable by Joe Calloway

- The Goal by Eliyahu Goldratt

- Lean Thinking by James Womack and Daniel Jones

- The Unwritten Laws of Business by W.J. King

- First, Break All The Rules by Marcus Buckingham & Curt Coffman

- 12: The Elements of Great Managing by Rodd Wagner & James Harter

- Growing Great Employees by Erika Andersen

- Hiring Smart by Pierre Mornell

- The Essential Drucker by Peter F. Drucker

- Total Leadership by Stewart Friedman

- Tribes by Seth Godin

- What Got You Here Won’t Get You There by Marshall Goldsmith

- The New Leader’s 100-Day Action Plan by George Bradt et al

- The Halo Effect by Phil Rosenzweig

- Judgment by Noel Tichy & Warren Bennis

- Accounting Made Simple by Mike Piper

- Essentials of Accounting (9th Edition) by Robert N. Anthony and Leslie K. Breitner

- The McGraw-Hill 36-Hour Course in Finance by Robert A. Cooke

- How to Read a Financial Report by John A. Tracy

- Turning Numbers Into Knowledge by Jonathan Koomey

- Marketing Metrics by Paul W. Farris et al

- Web Analytics: An Hour a Day by Avinash Kaushik

- Show Me The Numbers by Stephen Few

- How to Lie with Statistics by Darrell Huff

- Principles of Statistics by M.G. Bulmer

- The Effective Executive by Peter Drucker

- The Simplicity Survival Handbook by Bill Jensen

- Cut to the Chase by Stuart Levine

- Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis

- Competitive Strategy by Michael Porter

- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

- Green to Gold by Daniel Esty & Andrew Winston

- Seeing What’s Next by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony

- Getting Started in Consulting by Alan Weiss

- Secrets of Consulting by Gerald M. Weinberg

- Your Money or Your Life by Joel Dominguez & Vicki Robin

- The Millionaire Next Door by Thomas Stanley & William Danko

- The Boglehead’s Guide to Investing by Taylor Larimore et al

- Fail-Safe Investing by Harry Browne

- Work Less, Live More by Bob Clyatt

- It’s Not About The Money by Brent Kessel

- Personal Development for Smart People by Steve Pavlina

- Re-Create Your Life by Morty Lefkoe

- Changing for Good by James O. Prochaska et al

- Lead the Field by Earl Nightingale

- The Art of Exceptional Living by Jim Rohn

I’m through 5 of the books, and enjoying the process. I look forward to learning more and completing the list.